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04 Jul 2026

Selling this winter? Here’s how to make it work

Spring gets all the attention in real estate. Gardens are blooming, lawns are green, and open homes seem to sell themselves. But here's the thing about winter: serious buyers don't hibernate. With fewer properties competing for their attention, listing in the cooler months can actually work in your favour – if you know how to approach it.

What the market is doing right now

The latest data from the Real Estate Institute of NZ(1) paints an interesting picture.

The national median house price reached $770,000 in May 2026, up 3.1% year on year. Values are holding and edging upward in some regions. At the same time, inventory is up 4.3% and new listings rose 5.2%, meaning buyers have more choice than they did this time last year. 

Buyers are also taking longer to decide and negotiating harder. Properties are sitting on the market for 47 days on average, one more day than May 2025. 

In this environment, presentation and pricing matter more than ever. A well-prepared home in a quieter winter market can make a strong impression, but it needs to be ready. 

Six ways to make your property stand out

1. Make it warm and welcoming

In winter, what buyers feel when they walk through the door matters as much as what they see. Get the heat pump running well before any viewing. If you have a log burner or fireplace, use it. A warm house tells buyers the property is well cared for, which is exactly the impression you want to leave.

2. Let there be light

Limited natural light is one of winter's biggest selling challenges. Walk through your home with fresh eyes. Replace blown bulbs, add lamps to darker corners, and think about how light moves through each room. The goal is to make every space feel alive, so buyers forget about the grey July afternoon outside the window.

3. Don’t let the garden let you down

Buyers know the garden won't look like it does in December. What they shouldn't see is neglect. Clear fallen leaves, tidy edges, cut back anything overgrown and make sure pathways are safe underfoot. If you have a covered deck or pergola, make it look usable year-round – it’s a great selling point.

4. Tackle damp before the open homes

Buyers are always alert to moisture issues, even more so in winter. A faint smell or foggy window can raise doubts that are hard to ignore. Check for signs of condensation or dampness and deal with them before your first viewing. And if there are minor issues you've been meaning to fix, now's the time.

5. Create a sense of comfort inside

Cooler weather gives you an opportunity to make your home feel inviting in a way that's harder to pull off in summer. You don't need to redecorate. Think fresh flowers, scented candles used sparingly, and uncluttered surfaces. Help buyers picture themselves there on a winter evening, with a hot cup of tea and nowhere they'd rather be.

6. Sort your kerb appeal

The outside sets expectations before anyone reaches the front door. Moss on the path, dirty gutters and a tired letterbox all leave an impression, and not a good one. A waterblast and a fresh coat of paint where it's needed can make that first look count. 

Get professional advice early

With inventory up and buyers taking more time, a good local agent's advice is worth a lot right now. They'll know how to price your property competitively, time your listing well and position it to cut through the crowd. 

And don’t forget the finance side. Selling and buying at the same time is one of the more complex financial moves you can make. Knowing where you stand with your mortgage before you go to market can put you in a much stronger position when the right property comes along.

Whether that's a new home loan, a top-up or restructuring your existing borrowing, a Mortgage Link adviser can help you understand your options. Get in touch today.

Source:

  1. REINZ, Housing market steadies as prices hold and regional strengths continue - published 15 June 2026 

 

Disclaimer: The information provided in this article is intended for general informational purposes only and does not constitute financial advice. Every individual’s financial situation is unique, and financial decisions should be made based on your specific circumstances and goals. We recommend consulting with a qualified financial adviser before making any investment, insurance, or mortgage-related decisions.

Please visit https://mortgagelink.co.nz/available-disclosure/ for more information and Disclosure information.